The Why of Goodwin: Digitizing Aviation, One Broker at a Time

Ah, the age-old question: Why does Goodwin exist? Aside from our sheer love for aviation, software, and an occasional charter tech pun, we’re here to do something big—something that cuts through the noise (and the countless emails, texts, and duplicate data entries) of charter aviation.

In our words, Goodwin is the company that digitizes the front end and back end of aviation chartering operations. We are here to replace inefficiency with seamless, tech-driven solutions. No more back-and-forth, no more endless phone calls, no more juggling multiple platforms just to get a single flight booked.

Why now?

Because we’ve built a dream team, and we’re only getting stronger. We’re obsessed—yes, obsessed—with building features that make life easier for brokers. We believe brokers are the unsung heroes of private aviation, and our mission is simple: help them book more deals, faster. That’s it. We listen to them, we hear them and we take their pain points and create solutions. That’s the North Star guiding our relentless engineering and product development.

At first, we started our focus on streamlining the front end of the chartering process. Then, we began to tackle the back office work, creating a more efficient, broker-friendly world where deals close faster and operations run smoother.

What’s the good in Goodwin?

Glad you asked! Goodwin isn’t just a name—it’s the way of doing business. We believe in:

• Goodwin-ing – Doing good, having fun, and, well, getting wins.
• Broker Success – If brokers thrive, we thrive. Everything we build is to make their lives easier and their business more successful.
• Cutting the Clunk – Efficiency is the name of the game.
• Broker-Driven – Brokers are the backbone of the ecosystem and it’s time we create a product for them.
• Moving Fast, No Compromises – Speed creates values. Releasing features at lightning speed, hiring the best talent, and making sure every broker has a shot at winning more deals.

In short, Goodwin is here to strengthen the charter aviation industry. We’re bringing it into the modern era—where brokers are empowered, processes are streamlined, and no one has to manually input data across ten different platforms just to get a flight booked.

The future of aviation chartering? It’s Goodwin. And trust us, it’s going to be a fun ride.